Klaviyo
Klaviyo Is Costing You
Most businesses are paying for one of the most powerful customer data tools in e-commerce and using Klaviyo like a basic newsletter sender. We’ve audited Klaviyo accounts for fashion labels, homewares brands, and specialty retailers across Australia, and the pattern is almost always the same. Typically, a welcome flow, an abandoned cart email, and a weekly blast to the full list. Meanwhile, Klaviyo is sitting there with purchase-behaviour segmentation, predictive analytics, and multi-channel automation that nobody has touched. That unused capability is the gap Design Digital is built to close.
Flows Built on Real Behaviour
A browse abandonment flow that fires the same email regardless of what someone looked at isn’t personalisation, it’s the appearance of it. We build flows that branch based on product category viewed, purchase history, and average order value, so a first-time visitor to your footwear collection gets a different sequence than a repeat buyer who’s been looking at outerwear for three days.
Segments That Reflect Your Business
Klaviyo can segment your list by how recently someone bought, how often they buy, how much they spend per order, which product lines they favour, and what their predicted next purchase date is. Using only “subscribed” versus “not subscribed” is the equivalent of having a detailed customer database and sorting it alphabetically. We build the segment logic that makes your list actually useful.
Klaviyo At Work
Klaviyo is not an email service provider. That framing undersells it and leads to under-investment. It is a customer data platform that centralises purchase events, browsing activity, and support interactions from Shopify, WooCommerce, and your broader tech stack, then uses that data to power email, SMS, push notifications, and paid social audiences in real time.
As your Klaviyo expert team, we configure the data architecture first, because automations built on bad data produce confident-looking results that don’t hold up. The setup work matters as much as the campaigns themselves.
SMS That Has a Point
The case against SMS is almost always a reaction to SMS done badly. Sending a 10 percent discount to your entire list every second Tuesday is a list fatigue with a higher open rate. We build SMS inside Klaviyo to do specific things – that is to recover carts from people who didn’t open your email, notify a waitlisted customer the moment a product is back in stock, send a birthday offer to your top-spending segment three days before the date. Targeted, triggered, and purposeful.
Numbers That Tell You Something
Klaviyo’s native analytics can show you revenue per recipient by segment, flow-level conversion broken down by message, and predicted customer lifetime value across your entire list. Most accounts we inherit are being reviewed on open rate and click rate alone. Those two numbers tell you whether someone interacted with an email. They tell you nothing about whether the email made money. We build a reporting framework around attributed revenue, segment performance, and flow health, and we review it with you monthly in language that doesn’t require a platform certification to understand.
We've helped grow
F+H Studios is an Australian jewellery and accessories brand offering award-winning, ethically crafted statement pieces that balance feminine and masculine design.
Bensons Wealth is a Melbourne-based financial planning and wealth management firm providing premium, life-first advice across investment, retirement, superannuation, tax structuring and estate planning.
Van Der Kooij is a Melbourne-based fashion house that crafts handmade silk gowns and couture pieces with sartorial precision, offering both ready-to-wear and made-to-measure designs.
Gribbla is an Australian baby brand delivering an attainable alternative to premium smart bassinets, combining gentle motion, white noise and cry detection in one portable soothing device.
E-Commerce
Online shopping should feel seamless. We help e-commerce brands create digital journeys that attract shoppers, remove friction, and turn browsers into buyers who keep coming back.
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Lead Generation
Leads are oxygen for growth. At Design Digital, we don’t wait for them to show up – we engineer demand. Our campaigns attract the right people, qualify their intent, and pack your pipeline with prospects ready to convert.
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Fashion
Fashion moves fast. We help brands stay ahead with digital strategies that showcase style, build visibility, capture attention, and convert shoppers into loyal fans.
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Education
Today’s learners expect clarity, connection, and confidence. We help education brands build visibility, engage learners, and grow enrolments with digital strategies designed to inspire trust and drive action.
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From our clients
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“Could not recommend this company more! They’ve done wonders for my brand not only in terms of sales but with the whole brand image as well. They communicate everything perfectly and check in regularly to update me on any progress. As a small business it was very important to me to find someone who shared my values and cared about my customers. The team are friendly and I feel so safe with my business on their hands.”
inacril_au
1.5k followers
Ashleen Nuade, Director
“Working with Design Digital has been a game-changer for our Gift Card Exchange. Their team brings not only exceptional creativity in design but also strategic thinking in social media marketing. They understand how to craft a compelling brand presence online.”
giftcardexchange
6.3k followers
Vince Sciacca, Director
“From the very beginning, we felt understood and confident that Design Digital was the right team for us. Their passion matches ours, and it shows in everything they do. Not only have we experienced significant growth, but their ability to think outside the box and tailor their approach to our unique business model has made working with them truly exciting. We’re looking forward to continuing the journey and creating lots of fun, impactful projects together.”
vanderkooij
17k followers
Natasha Veenhuizen, Founder
We're already on Klaviyo. Why would we need a Klaviyo agency?
Because having the platform and using it well are genuinely different things, and the gap between them costs real money.
When we audit an existing account, we almost always find the same cluster of problems. Flows set up at launch and never reviewed, segments that made sense when the brand had half the product range it does now, suppression lists that haven’t been cleaned in years, and sending frequency calibrated to what felt comfortable rather than what the data supports.
How is Klaviyo actually different from Mailchimp? Is the switch worth it?
For a business that sends a monthly newsletter and the occasional sale announcement, possibly not. For any e-commerce brand generating meaningful online revenue, the difference is significant and the switch is almost always worth doing properly.
The core distinction is what each platform knows about your customers. Mailchimp knows who is on your list and what they do inside your emails. Klaviyo knows what they bought, what they browsed without buying, how long since their last order, what their predicted next purchase date is, and how their behaviour compares to similar customers on your list. That depth of data is what makes genuinely targeted automation possible. Sending the same email to your whole list and calling it personalisation because you used their first name is not a Klaviyo strategy. It is Mailchimp thinking applied to a more capable tool.
What does working with Design Digital on Klaviyo look like in practice?
The first four weeks are diagnostic and structural. We pull apart your existing account, document what’s live, what’s broken, and what’s missing, and we prioritise the rebuild based on where the revenue gaps are largest rather than what’s easiest to fix first. Abandoned cart and post-purchase flows typically come first because the financial impact is immediate and measurable.
From there, we move into segmentation refinement, campaign cadence, and SMS integration if it’s relevant to your business.
Ongoing, we manage the platform week to week, write and build every send, test subject lines and creative systematically, and present a monthly review that covers what performed, what we’re changing, and why. You stay across the strategy without having to manage the platform yourself.
Get in touch to get your free audit today.
We’ll review your current Klaviyo performance and identify quick wins and long-term opportunities.
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