Tips to Increase E-Commerce Sales
One of the most significant hurdles e-commerce entrepreneurs and established retailers face is the quest to boost sales without breaking the bank. Fortunately, numerous proven strategies can help you increase your e-commerce sales without a substantial financial investment in this age of innovation and creativity.
There is a literal treasure trove of free or low-cost solutions that have been tried, tested, and proven effective in driving revenue growth. Read on for practical, budget-friendly methods to transform your e-commerce venture into a thriving sales machine.
Generating sales with paid ads
Search Engine Marketing (SEM) is a potent and cost-effective tool for putting your brand in front of potential customers. SEM encompasses various techniques, such as Pay-Per-Click (PPC) and Cost-Per-Impression (CPI), which empower businesses to not only capture the attention of their desired audience but also do so in a financially prudent manner.
While SEM primarily thrives in the realm of search engines, another formidable ally in the digital marketing arsenal is Social Media Marketing (SMM). Social media platforms have revolutionised how businesses connect with their audience. These platforms have transformed how we socialise and become a goldmine for advertisers seeking efficient ways to reach their target demographic.
Unlike traditional advertising channels that often come with hefty price tags, social media platforms offer various budgeting options, including daily or lifetime budget caps.
Building an email list
Cultivating an email list is often the most effective strategy for achieving and sustaining long-term growth objectives. It is also the only digital asset you own – with social media, for example, you are one algorithm change away from being unable to reach your audience; this isn’t the case with your mailing list.
Building an email list allows you to establish a direct line of communication with your audience and provides a platform for targeted marketing campaigns. Some compelling campaign ideas to help you harness the potential of your email list include:
- Exit Intent Popup: Capture your visitor’s attention just before they leave your website by offering an enticing incentive, such as free shipping, in exchange for their email address. This strategy can help you retain potential customers who might otherwise slip away.
- Welcome Popup: Greet new visitors with a warm welcome and an exclusive incentive like a 10% discount. This encourages immediate engagement and lays the foundation for a lasting customer relationship.
- Content Upgrade Form: Create valuable content, such as an informative ebook, and entice email addresses in exchange for access. This approach builds your email list and positions you as an authority in your field.
Abandoned Cart Recovery: When customers add items to their cart but don’t complete the purchase, leverage email marketing to re-engage them. Offer discounts to encourage them to return and finalise their transaction.
Customer reviews in prominent places
Customer reviews are a powerful form of social validation and a linchpin in influencing consumer decisions. The significance of reviews cannot be overstated, with a staggering 87% of today’s discerning shoppers meticulously scrutinising reviews before making a purchasing choice—a significant leap from the 67% who did so in 2010. The implications of these statistics are profound and underscore the pivotal role that reviews play in shaping consumer behaviour.
To capitalise on customer reviews’ potency, businesses must strategically showcase these endorsements in key digital touchpoints. Placing customer reviews in prominent locations within your digital ecosystem—think product pages, menus, and checkout areas—can be a game-changer in instilling confidence in your potential buyers.
Your product pages are the digital storefronts of your e-commerce operation. Embedding customer reviews here provides prospective buyers real-world experiences and opinions that can quell doubts and objections.
Recovering abandoned carts
The average abandonment rate of e-commerce carts hovers at just under 70%. A mere three out of every ten potential customers complete their purchase, leaving a substantial portion of your revenue on the table. A well-structured cart abandonment email campaign has the potential to recapture those wandering visitors and breathe new life into your e-commerce sales.
An effective abandonment email campaign requires timing. Send the first email within an hour of the abandonment, a second message 12 hours later, and a third email 24 hours after the initial abandonment. This progressive approach respects the potential customer’s decision-making process without inundating them with reminders.
Pro tip: Incorporate high-conversion keywords that resonate with the recipient’s intent and emphasise value. These keywords should elicit curiosity and a desire to revisit your site.
Adding live chat to your store
The speed and simplicity of live chat, a dynamic customer support method, boasts an impressive 73% customer satisfaction rate. Incorporating a live chat function into your website opens up a world of opportunities for more efficient and cost-effective customer communication. This savvy addition not only empowers you to engage with your customers more effectively but also does so without burdening your budget.
Oh, and be sure to improve your SEO
Finally, regular Search Engine Optimisation (SEO) is your trusted compass in this whole digital journey. The art of SEO is not merely a buzzword but a strategic necessity for boosting your online store’s visibility and, consequently, its sales potential.
Your path to SEO success begins with identifying relevant high-volume, low-competition keywords that resonate with your products and audience. Employing cutting-edge tools such as Ahrefs and Google Keywords Planner can aid in this pursuit, offering insights into keyword trends and competition levels. By strategically integrating these keywords throughout your website’s content, you can ensure that your store becomes a prominent fixture in search engine results pages (SERPs), a crucial factor in attracting organic traffic and, subsequently, more sales.
The product descriptions on your e-commerce site serve a dual purpose—they inform potential buyers about your offerings while also serving as valuable SEO assets. By aligning the language of your product descriptions with the language of your target audience, you not only cater to their needs but also appease the search engine algorithms that determine your rankings.
Try all of the above, and we’re confident you’ll experience e-commerce success! Happy selling.