Fashion Marketing Agency Melbourne

Fashion moves fast! You coming?

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We work with fashion brands on content shoots to capture their aesthetic. From concept to execution and all the fun bits in-between, we adore this space.

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Standout storytelling

Fashion is about more than products – it’s about identity. We create campaigns with striking visuals and behind-the-scenes content that give your customers a look behind the curtain, so they build a connection with your brand.

Insights to drive sales

Trends come and go, but data doesn’t lie. We optimise your digital campaigns and e-commerce performance with insights that keep sales climbing, season after season.

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Build your fashion tribe

The most powerful fashion brands don’t stop at selling clothes, they build communities. We specialise in creating digital experiences that spark connection, inspire loyalty, and keep your customers coming back.

Our Philosophy

3 Pillars of
E-Commerce

Sustainable e-commerce growth comes from more than one-off wins. It’s built on three interconnected pillars. First, you need to attract the right customers. Then, you keep them coming back more often. Finally, you maximise the value of every purchase.

When these three levers work together, improvements compound and your revenue scales far faster than focusing on any single area alone.

1. Customers

Develop a customer journey

Turn strangers into shoppers with a clear path to purchase. By tailoring your message to each stage of the funnel, you guide customers from awareness through to conversion while building trust along the way

Capitalise on the moment

The best time to win a customer is when they’re actively searching. Sharp ad copy, smart targeting, and retargeting campaigns capture high-intent buyers before your competitors do.

2. Frequency

Stay top of mind with email

Keep customers coming back with emails that are useful, timely, and relevant. Recommend products they’ll love and maintain the connection between purchases.

Social media retargeting

Remind past buyers why they chose you in the first place. With personalised retargeting, you can nudge customers back at the right moment and increase repeat orders.

Build loyalty programs

Reward your best customers with offers and perks that make them feel valued. Loyalty programs turn casual buyers into brand advocates.

3. Average Order Value

Tactics to increase cart size

Boost revenue per transaction with strategies like bundles, upsells, and free shipping thresholds. These subtle prompts encourage customers to spend more while improving their shopping experience.

= Revenue

Improve each pillar by 30% and double your revenue

When acquisition, frequency, and order value all grow together, the effect compounds. Even modest improvements across each pillar can more than double your bottom line.

We've helped grow

Want to grow with us?

Van Der Kooij is a Melbourne-based fashion house that crafts handmade silk gowns and couture pieces with sartorial precision, offering both ready-to-wear and made-to-measure designs.

Peter Jackson is an Australian garment maker constructing quality menswear with a passion for innovative design and a strong emphasis on revolutionising the menswear retail space.

Nakedvice is an Australian brand offering a curated range of high-quality, accessible apparel and accessories.

Dion Lee is both technical and intelligent, sensual and architectural. This Australian fashion powerhouse pioneered the clean-cut silhouette for a modern audience.

Alex Perry is a luxury Australian fashion brand renowned for its glamorous, structured designs, impeccable tailoring, and red-carpet–ready silhouettes that empower confidence and elegance.

All Things Golden is a contemporary Australian label creating elevated, timeless essentials designed for versatility, simplicity and refined everyday elegance.

Araminta James is an Australian fashion brand focused on effortless style, transforming everyday pieces into modern, elevated wardrobe favourites.

Cazinc The Label is a contemporary Australian womenswear brand offering on-trend ready-to-wear pieces, curated edits, and stylish essentials that blend fashion-forward design with everyday wearability.

FANG NYC is a gender-expansive fashion label launched in 2021 that creates bold, boundary-pushing garments with a focus on queer identity, inclusivity and elevated everyday wear.

Fluff is an Australian casual cosmetics brand offering refillable, vegan and cruelty-free makeup products in durable metal compacts, created to foster a kinder, more intentional relationship with beauty.

Hamish Munro is a Melbourne-based fine jewellery designer who creates sculptural, precision-crafted pieces in precious metals and gemstones for both men and women.

Inacril is an Australian-made nail care brand offering toxin-free serums, oils and creams designed to strengthen, repair and protect natural nails.

Louise Jean is an Australian fine jewellery house specialising in bespoke engagement rings, wedding bands and handcrafted pieces designed to order.

Mr Smith is an Australian luxury haircare brand dedicated to style, substance and simplicity, crafting high-performance, thoughtfully formulated products made with native ingredients.

Rocky Rafaela is a bold Australian fashion label crafting intricately expressive, fearless-feminine designs driven by resilience and a refusal to compromise.

Sacha Drake is an Australian women’s fashion label celebrated for crafting elegant dresses and separates that flatter all body shapes through precision tailoring, feminine silhouettes, and inclusive design.

Saint Cloud is a Melbourne-based concept bike and accessories shop offering curated cycling gear, bespoke builds, and stylish apparel at its Fitzroy store.

Skin Health Science is an Australian skincare brand founded by nurses that merges beauty with clinical science to deliver natural, high-performance products free of parabens and cruelty, aimed at restoring skin health from within.

From our clients

alexperryofficial 507k followers

“It is such a pleasure working with the DD team on absolutely everything!! Their work is sharp, clean, creative, strategic, and they are incredibly responsive! Always a joy catching up with them and working through new ideas. Exceptional results. Highly recommended.”

alexperryofficial 507k followers

Madeleine Howald, Marketing Manager

vanderkooij 17k followers

“From the very beginning, we felt understood and confident that Design Digital was the right team for us. Their passion matches ours, and it shows in everything they do. Not only have we experienced significant growth, but their ability to think outside the box and tailor their approach to our unique business model has made working with them truly exciting. We’re looking forward to continuing the journey and creating lots of fun, impactful projects together.”

vanderkooij 17k followers

Natasha Veenhuizen, Founder

nakedvice 138k followers

“It has been a pleasure working with the team at Design Digital. Their dedication to making our website and social advertising the best it can be is evident in all aspects of their work. We appreciate their attention to detail and creative approach to bringing our ideas to life online.”

nakedvice 138k followers

Sarah Hanan, Director

sacha_drake 41k followers

“We’ve been with Design Digital for nearly a year, and they’ve been nothing short of exceptional. The team is proactive, creative, and genuinely invested in our success. They deliver high-quality work on time, communicate clearly, and consistently go above and beyond expectations. Design Digital feels more like an extension of our team than an external partner, we couldn’t recommend them more highly!!”