Lead Generation
Leads are oxygen for growth. At Design Digital, we don’t wait for them to show up – we engineer demand. Our campaigns attract the right people, qualify their intent, and pack your pipeline with prospects ready to convert.
Stop chasing bad leads – with Luke
Request your free auditLeads don’t just need to show up – they need to show up ready to buy. That’s the difference between wasted spend and real growth. The secret? Data. Data in your forms. Data in your ad platforms. Data in every campaign decision. Lead volume is easy. Lead quality is where the game is won.
Trusted by industry leaders
Data that drives demand
Every campaign we build is grounded in data — from who we target to how we optimise. That means smarter lead capture, better conversion rates, and a clearer view of ROI.
Capture leads everywhere
A strong lead gen program finds customers in the right place at the right time. We combine smart targeting with channel expertise in Meta, TikTok, Google and Affiliate to reach prospects when they’re most ready to act — whether that’s search, social, or inbox.
Conversion-driving content
From gated assets to landing pages, we create content designed to spark interest and capture details. Clear, engaging, and designed to convert your prospects won’t just visit, they’ll sign up for more.
Performance and optimisation
We don’t just collect leads – we improve them. By tracking key metrics, testing creative, and refining targeting, we learn more about your prospects and apply those insights to make sure your lead gen programs keep getting stronger over time.
Our Philosophy
3 Pillars of Lead Generation
Lead generation growth isn’t about chasing one-off wins. It’s about strengthening the three levers that drive your pipeline: acquiring more leads, converting them more effectively, and maximising their long-term value.
When each of these areas improves, the results compound. Even a 30% lift in all three more than doubles your revenue.
Lead generation growth isn’t about chasing one-off wins. It’s about strengthening the three levers that drive your pipeline: acquiring more leads, converting them more effectively, and maximising their long-term value.
When each of these areas improves, the results compound. Even a 30% lift in all three more than doubles your revenue.
1. Lead Acquisition
Develop a customer journey
A clear funnel turns attention into action. By mapping each stage of the journey, you can deliver the right message at the right time and guide prospects toward conversion.
Capitalise on ‘in-the-moment’ customers
The most valuable leads are those searching right now. With precise targeting and compelling ad copy, you capture intent in the moment and stay ahead of competitors.
2. Conversion Rate
Nurture automation
Stay front-of-mind with automated touchpoints across email, SMS, and social. Smart workflows move prospects from interest to purchase without dropping the ball.
On-Site CRO
Your website should never stand still. Continual testing of headlines, forms, CTAs, and page design ensures more visitors become qualified leads.
Personalisation
Leads convert faster when you speak to their needs. Segment your audiences and tailor messaging to individual pain points for stronger engagement and results.
3. Customer Lifetime Value
Customer retention
The first sale is just the beginning. Loyalty programs, personalised offers, and consistent communication turn one-time buyers into long-term customers.
= Revenue
By improving each pillar by 30% your revenue will double.
Because these levers multiply one another, growth compounds quickly. Focus on each pillar and even modest gains will deliver outsized results.
Get the most out of your CRM
Request your free auditOur audits over the years have revealed that most business aren’t using the full capabilities of their CRM systems.
We can help turn your CRM into a growth engine. We help you build automations, personalisation, track real metrics, and connect campaigns so every lead and customer action drives measurable results.
We've helped grow
Want to grow with us?
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From our clients
“I have engaged and partnered with many digital agencies and I must say, Design Digital stands out as one of the best. Their understanding of the digital landscape to drive commercial outcomes, their exceptional reporting capabilities, and most importantly, their team of great professionals make them a pleasure to work with. They are an essential partner for us.”
hireupaustrlia
8.1k followers
Jenny Dickson, CMO
“We’ve worked with Design Digital for years and couldn’t recommend them more highly. Brett, Luke and Tommy have been absolutely pivotal in driving our digital marketing growth over that time. It’s rare to find an agency that genuinely cares about your business, but with them, that’s exactly what you get. We’re super happy with the consistent service, support, and results they continue to deliver!”
stageschoolaustralia
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Rhea Brendish, Marketing Manager
“Working with Design Digital has been a game-changer for our Gift Card Exchange. Their team brings not only exceptional creativity in design but also strategic thinking in social media marketing. They understand how to craft a compelling brand presence online.”
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Vince Sciacca, Director
Get in touch to get your free audit today.
We’ll review your current digital performance and identify quick wins and long-term opportunities.