iBuyNew, iBuildNew, RACV
- Search (Paid)
- Social (Paid)
iBuildNew & iBuyNew in partnership with RACV
iBuildNew is a smarter way to search for, compare, and shortlist new build homes. Find useful data and information on all aspects of the home-building process, and utilize expert advisers to support you throughout your new home journey.
iBuyNew has Australia’s largest range of new and off-the-plan properties with a dedicated team of experts that support you from search to settlement. Boasting an extensive range of townhouses, apartments and house & land packages. If you’re looking for assistance from Search to Settlement, iBuyNew will help you secure your new or off-the-plan property.
Property search in Australia is a hotly contested market and our biggest wins came from improvements in both paid and organic search traffic. We completely restructured an existing Google Ads account, designed and developed landing pages and integrated User-ID for sales funnel visibility – allowing us to be smarter with our spend and optimise towards sales rather than leads.
Next we took a programmatic approach to SEO, re-writing thousands of Page Titles and Headings across their category and sub-category pages, seeing huge increases in organic traffic to these pages. Additionally, we developed a content plan that involved improving on existing blogs, combining weaker blogs and writing new blogs for key search queries.
Finally, we implemented lead generation ads with Meta that nurtured customers through one of the biggest purchase decisions they’ll make in their life.